There are some things to consider when using Email Campaigns for your event. These considerations include what information you need to communicate to attendees, using the right Email Campaigns features, and how often to send your communication. How you plan to use the Email Campaigns will guide you to best configure your project.
What information do you need to communicate to attendees?
It is important to consider what key information is important for attendees to know. Depending on the products purchased and the configuration of your project, this will vary.
Once the key information to communicate has been identified, consider what Email Campaigns features can help you communicate this information.
Attendee Event App + Profile Login
When you have an event app, attendees need to know which app (standalone or portal) to download, any access details as well as their privacy rights etc. It is also recommended to include some details on what the app can do (e.g. Scanning exhibitor QR codes, in-app badge, bookmarking sessions etc.).
Considerations:
- Which app are attendees downloading?
- What do my attendees need to know about logging into their profile? (Login credentials)
- What app features do attendees need to know about?
- What venue or direction information do attendees need to know?
Lead Capture for Exhibitors
When exhibitors are using the Capture app to scan attendee QR codes, they need to know which app to download, access details, and personal login details or how to register through the signup form, as well as how to use the app.
Considerations:
- Which app are exhibitors downloading?
- What do exhibitors need to know about logging into the Capture app?
- What app features do exhibitors need to know about?
- What venue or direction information do exhibitors need to know?
Email Campaigns Features
Once the key information to communicate has been identified, consider what Email Campaigns features can help you communicate this information.
Information about the various Email Campaigns Features can be found here.
Frequency of Email Sends
It is recommended to build a communication schedule for all event-related communications.
A few key tips for building a communication schedule:
- Don’t spam your attendees
- Keep information concise and to key points only
- Information should be essential information your attendees need to know before they show up on the day
- Space out communication as to not overwhelm attendees with information overload
For further reading about communication schedules, what, how often and how you can communicate with your attendees, see the links below: